ODBC (Open DataBase Connectivity)

Automate Synchronization and Sending of Your Email Messages

With ODBC and synchronization, you can automatically synchronize your Lyris member list from your in-house database through the Net Atlantic network.

The service works great with Oracle, Microsoft SQL Server, PostgreSQL and MySQL. Other databases utilizing the ODBC standards will also work. You can synchronize with your in-house database over the internet according to a schedule, on demand, or just before sending a particular mailing.

How It Works

A Database Connection is established, specifying the connection string and SQL query to be used to connect to your external database server at your location. Once the database connection has been created, you can specify how ListManager handles the data from the external data source (such as overwrite, or append, etc.), and with what frequency. You can also specify the default frequency for database synchronization.

Works with Oracle, Microsoft SQL Server, MySQL, PostgreSQL, others
Synchronizes manually and / or automatically, on a schedule
Append, supplement or edit membership data and status
Update various assigned customized fields
Synchronize at the same time every day, if preferred
Synchronize just before a mailing for the very latest data
Batch process jobs, send email at predetermined intervals
Email transaction notices, updates, customer info, and more, automatically

With message sending speeds of 500,000 messages per hour, your email will be delivered quickly and accurately.

Note: To make use of this enterprise level feature choose Net Atlantic's Enterprise Email Newsletter Hosting solution, with 29 additional fields available to store and synchronize your data, starting at just $45 per month.