Email Marketing & List Management Features for Platinum
In addition to having access to our robust, web-based Enterprise Email Newsletter Hosting Platform we will spend significant one-on-one time assisting you with your email design, campaign copy, layout and brand elements, offering specific tips and best practices for improving your email marketing program’s effectiveness. Our goal is to ensure that maximum deliverability is achieved to generate a greater ROI from your email marketing campaigns by offering:
Account Management
Every company has unique marketing objectives and challenges, and needs personalized advice on getting the most out of their email campaign. Sometimes they even need help developing and growing their email lists. Net Atlantic will help you maximize returns from your email marketing campaigns that require expertise, a solid strategy and knowledge of best practices.
Our Platinum clients are assigned a dedicated email marketing expert who will review your message creative and draw upon their expertise and experience to crafting effective, customized email messages that meet your specific needs and objectives. During one-on-one sessions a consultant will work with you to discuss ways to increase your email deliverability by following standards and best practices such as SPF / Sender ID, list hygiene and good subject lines.
Design & Creative
Net Atlantic will work with you to develop content that is specific to your target market. During a consultative session, we will gain a clear understanding of your business needs and objectives, along with your target market and work with you to apply email marketing best practices and strategies to your newsletters, promotions, invitations and online communications. This is a flexible service, so whether you need basic assistance during account set up, help designing a professional newsletter template, crafting compelling copy and offers, or subject line review, our experts will guide you through the ever-changing email landscape.
Email Marketing Deliverability Consultation
Net Atlantic, Inc. practices permission-based opt-in email marketing and applies strict enforcement with all clients and partners. Since current spam filtering software erroneously blocks many legitimate emails as well, we've taken several steps to ensure our clients achieve the highest possible delivery rates. Several tools are embedded in the application to ensure that legitimate permission-based emails are not mistakenly labeled as spam due to email content or the quality of the list. In addition to these built-in tools, Net Atlantic takes several steps to achieve maximum deliverability of your emails.
- Checklist for inbox-delivery - including testing content, review of subject lines and recommendations
- ISP Agreements and White List Status - Net Atlantic has white list relationships with key ISP's, anti-spam organizations, and others to ensure emails sent via our system reach the intended audience. Our white list status allows mail sent from our system to be appropriately delivered without the potential for filtering.
- Private IP & Monitoring - We will host a unique IP address for your account.
- Deliverability Reporting - Net Atlantic provides a monthly delivery status summary as well as categorized bounce reports
Dedicate Technical Support
From time-to-time you may need assistance on a technical issue or help with certain features of our solution. With our Platinum service, unlimited client support is available at no charge, and we are committed to providing you with answers as quickly as possible. As part of your Platinum service you will be provided with a dedicated support email address and telephone number, and your questions will be handled with priority.
You also have 24x7 access to the extensive online help system, frequently asked questions documentation, and a comprehensive user guide with your software product.
Email Marketing Training and Education
Net Atlantic recognizes that each customer is unique in their familiarity with technology, as well as their level of experience in the ever-changing landscape of permission based email marketing. Whether you need help launching a new email marketing campaign, analyzing your messaging and design, or training on best practices, we are here to guide you.
After a thorough review of your current program, a consultant will present and train on industry best practices and how to apply them to your particular program. We will also offer:
- Webinar
- Recorded tutorials
- Computer-to-computer conference
- Whitepapers
Additional Inclusions
