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Welcome to our
Fall issue, for
the clients and friends of Net Atlantic. We hope you
find this newsletter informative and helpful in building your
business online. Thank you for
being a client! - the Net Atlantic Team
In this Issue:
1) Client Profile - Cessna Aircraft Company
2) Building Your List with Co-Registration
3) Driving Qualified Traffic to your Website
4) Direct Marketing Trends
5) Favorite Email and Search Resources
6) Three List Admin Functions to Know
7) Update: One
Laptop Per Child
8) Ensuring Best Newsletter Delivery
9) Eight Second
Mini Poll
10) Humor: Recently Unearthed Email
Reveals What Life Was Like
11) Net Atlantic
Customer Survey
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 Client
Profile
Cessna Aircraft
Company
More than seven decades ago, a small aircraft company started in Wichita to do what others said couldn't be done -- build a monoplane with a full cantilever wing, that is, one without supporting struts or braces.
When the Cessna All Purpose took off August 13, 1927, the aviation world was forever changed. In fact, Clyde Cessna's cantilever design has been the standard ever since.
Cessna, now a division of Textron, uses email list hosting provided by Net Atlantic
to keep regular contact with their valued customers. As a
result, it has been successful in distributing information and building relationships with
current clients and prospects. And of course, who can resist an email newsletter from Cessna featuring
exciting pictures of their famous Citation, Caravan, and Mustang aircraft
flying through the clouds?
Visit: http://www.cessna.com
.
We think it makes for compelling reading.
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 Industry Trends and Statistics
2) Building Your Mailing List with Co-Registration
Years ago, co-registration was a "gray-area" strategy used by various companies to aggressively grow their mailing lists. Those who misused the strategy or adopted less than best practices found their reputations at risk. Now in 2006, co-registration is back and much improved.
Always considered to be a very effective way to build your mailing list, co-registration is
now something every mailing list owner and newsletter publisher should consider.
 Definition: True co-registration is simply an agreement between yourself and another newsletter publisher for cross promotion. This can often be done without cost to either party.
How It Works: You simply place a description of each other's newsletter on your "thank you for subscribing" web page. Each time a person subscribes to your partner's newsletter, he or she is also given the chance to subscribe to yours at the same time. Once the subscription
is confirmed (with a confirmed opt-in email), you've got a new subscriber.
Costs: Some people pay from 50 cents to $3 per name
for an email address. However, many people do even swaps directly with other related companies (newsletters), so it costs them virtually nothing. For example, if you publish a stock market
email newsletter, you could do co-registration at a real estate email newsletter
site or a precious metals newsletter site, etc.
Here are three co-registration vendors who help make the process easy:
http://www.opt-intelligence.com
http://www.coregmedia.com
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3) The Truth About Driving Qualified
Traffic to Your Website
Companies large and small are constantly seeking creative,
high-return strategies to increase visibility on the Internet.
The quest for a high ranking position seems to be a never-ending
process. With most people, there seems to be an endless search
for the one answer on how to drive traffic to their website and
turn those visitors into buyers.
There are countless methods to increase your visibility and
revenues. Some are tremendously effective, while others are a
complete waste of time and money. Some require an extremely high
financial investment, while others require no money, just an
investment of time. The goal of any company is to convert
website visitors into buyers. Before you can do this though, you
must create a value for them.
A Few Methods For Driving Qualified Traffic to Your Site:
-
Become a resource for your clients before you are a
vendor. This means creating credibility with your potential
buyers before you ever ask for the sale; i.e. white papers,
how to, etc.
-
One of the most cost-effective strategies to drive
qualified traffic to your site(s) is through article writing
and distribution to forums, discussion groups and ezines
that are specific to your market.
-
Drive traffic to your website(s) with solo ads in specific
locations. (Don't sell your product, rather offer free
resources.)
-
Participate in Joint Venture (JV) Campaigns; i.e., one
person sells a product and some number of other vendors
offer a valuable bonus product.
-
Make sure your backend marketing systems are in
place; i.e., an email marketing campaign to keep regular
contact with customers while building trust and name
recognition.
Click Here to Read More
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4) Direct Marketing Trends
According to multiple research companies,
including Larstan Business Reports, articles from destinationcrm.com,
and Chief
Sales Officer Insights (CSO Insights), Internet marketing will
play an increasingly crucial role in lead generation in the coming
years. 
Background: Today's society has already begun to heavily adopt new
technologies bringing together the world's market into an ongoing
24/7 business cycle, and
the need to adapt new marketing strategies to reach potential
customers is becoming a priority. Now that communications can be
established worldwide without the hindrance of time and distance
barriers, businesses should make use of the efficiencies offered by
online marketing.
Why Your Business Should Take Advantage of These New Technologies:
-
Virtual events can save you significant money compared to the typically higher overhead costs and investment associated with traditional trade-shows, conventions, and regional sales seminars.
-
Web-based
presentation technologies have significantly grown in
effectiveness in recent years.
-
It
costs approximately five times less per qualified lead using
web-based technologies than traditional in-person gatherings.
-
Prospects
tend to prefer Webinars where they can learn as much about a
product or service as they would by spending money and time
traveling to trade-shows, conferences, and seminars.
-
Response
from initiatives is often immediate, and is usually far easier
to measure than traditional methods.
-
Companies
can reduce their customer acquisition costs by 40-60 percent,
through the use of live web events for lead generation.
Using the Internet to reach a targeted
audience allows a company to connect with a maximum number of
people, regardless of their location, time zone, or any other
constraint imposed by traveling or meeting in person," says Paul
Ritter, senior analyst and research director, Wainhouse Research,
LLC, an independent Boston-based rich media communications research
and consulting firm.
Conclusion:
Businesses are beginning to forego traditional marketing methods in search
of low-cost alternatives. Internet marketing will lead the next generation of marketing activities by
allowing companies to reach more customers and target specific
segments, leading to increased sales.
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5) Favorite Email and Search Internet
Resources
The Internet sources below contain useful information regarding
Internet marketing, specifically, email list hosting and
web hosting.
Marketing Sherpa www.marketingsherpa.com
A tremendous resource of quality articles, guides and case
studies
Search Engine Watch www.searchenginewatch.com
Search Engine Marketing and Optimization
Search Engine For Marketers www.searchengineformarketers.com
Tools & Services in 40 Marketing Categories
Ezine Articles www.ezinearticles.com
Authors Sharing Their Best Ezine
Articles
Email Universe www.emailuniverse.com
Email Newsletter Publishing Strategies
Amazines www.amazines.com
Article Database and Ezine Database
Ezinehub www.ezinehub.com
Assorted Ezine Articles
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6) Three List Administrative Functions You
Should Know
Uploading New Members:
One of the best ways to upload many new subscribers or
segmented lists based on demographics (gender, state, zip code,
etc.) is to upload your members via a CSV file (comma separated
data file). It's as simple as composing your data in Microsoft
Excel. Just follow our simple instructions.
An Easy Way to Backup Your
Subscriber Lists: Start from the control panel, 1.)
Click on Utilities, 2.)
Click on Members, 3.) Click
on the very small blue floppy disk icon located on the right
side of the screen (just below the "create new member"
button). When you click on the blue floppy disk icon, it prompts
you to save your list in ".csv" format to your local
hard drive on your computer. This file can then be opened in
Microsoft Excel or with a text editor.
Multiple List Administrators:
Did you know that additional list administrators can be added to
your list? Just add a member or edit an existing member and give them
administrative privileges. To do this 1.)
Click on the Utilities tab, 2.)
Click on the Administration Icon, 3.)
Click on the List Administrators Icon, 4.)
Click create new administrator or edit a current
administrator. This can be very handy for discussion lists,
where various administrators can approve message postings, new
member join requests, and in performing other administrative
tasks.
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 If
you received our most recent print newsletter you read about the
intriguing and ambitious One Laptop Per Child initiative by the MIT
Media Lab. The mission, put simply, is dedicated to the
research and development of a $100 laptop computer that would help
revolutionize education worldwide. Despite doubters, the project
continues. Shown here is a recent prototype. Although the project
is a non-profit initiative, we expect that this kind of effort will have positive
implications throughout the industry. Learn more about this
exciting project at http://www.laptop.org
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8) Ensuring Best Newsletter Delivery to your
Subscribers
As Internet Service Providers add screens and filters to overcome the problem of unwanted email messages (SPAM), list owners may want to consider mentioning to subscribers ways to ensure correct and proper delivery of their newsletter. Here are some instructions you can give to your subscribers:
Hotmail Subscribers: Place the domain netatlantic.com in your safe list. The
safe list can be accessed via the "Options" link next to the main menu
tabs. More information here.
AOL Subscribers: Place the "mailfrom" address in your address book.
Yahoo! Mail Subscribers: If the
newsletter is filtered to your 'bulk' folder, open
the message and click on the "this is not Spam" link next to the
"From" field. More info on Yahoo!
Other Subscribers: If the
newsletter is being filtered, try adding the domain netatlantic.com to your address book or contact list. If this option is not available, try moving the message to your 'inbox' or forwarding the message to yourself.
If you use a virtual server name such as list.yourdomain.com, replace netatlantic.com with yourdomain.com in the instructions above.
If subsequent messages continue to be filtered, call or email your ISP's tech
support and specifically ask how you can be sure to receive all emails from
netatlantic.com. Follow their instructions for whitelisting netatlantic.com.
More information here.
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9) Eight
Second Mini Poll
Take our Eight Second one-question online mini
poll of what you would like to see in upcoming issues (the
poll is Lyris-based).
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10) Recently Unearthed Email Reveals What Life was Like
in 1995
 KNOXVILLE, TN - A 1995 email extracted from the hard drive of a recently unearthed Compaq desktop
PC offers a tantalizing glimpse into the day-to-day life of a primitive Internet society, said the archaeologists responsible for its discovery.
"We're very excited by this find, because only by understanding our email past can we hope to understand our
email present and future," said Northwestern University archaeology professor Lane
Caspari, who has been leading the dig through the equipment storage area of a Knoxville-area credit union since late April, on Tuesday. "The discovery also sheds new light on the 1990s-an era we know very little about."
Written by a "scully666@compuserve.com" and addressed to a "makincopeez@prodigy.net," the writer expresses the ancient equivalent of boredom, asks the receiver about his or her status in their primeval office environment, then refers to the act of sending the
email itself.
"Nothing going on," begins the email. "What's up with you? Are you going to Mike's b-day thing on Friday? I'm thinking about it. I might go, but I'm not sure yet."
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11) Net Atlantic Customer Survey
Please take a moment
to fill out our Customer
Survey so that we may serve you better.
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Contact Us
Net Atlantic has been helping
individuals, businesses and non-profit organizations succeed on the Internet for more than
11
years. We offer
best-in-class Internet services including
Email Newsletter Hosting, Tier 1 Web Hosting,
Discussion
Newsletter Hosting, and more.
Net
Atlantic, Inc. - 10 Federal Street, Salem MA 01970 USA tel.
978-219-1900
Copyright 1995-2006
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