Net Atlantic for Lead Generation Firms
For over 15 years, we’ve helped lead capture firms bring their clients thousands of valuable contacts. During that time, we’ve developed a deep understanding of the economics of lead generation, as well as the most effective email marketing strategies and tactics. With this powerful combination of knowledge and experience, we’ve helped our clients grow their businesses exponentially.
Our advanced email technology ensures superior targeting capabilities, detailed metrics and actionable reporting, so you can create powerful, tightly focused campaigns – and watch the leads start pouring in.
Welcome to Net Atlantic. Email Marketing for Experts like You.
Our expert email marketing solutions will help you:
- Get up and running fast, and bring in leads for your clients right out of the gate
- Generate high deliverability
- Quickly increase sending volumes
- Make changes to your strategy and tactics on the fly
- Grow your email list – and your business
- Improve open rates and conversion rates
- ... and more!
- Drive customer engagement and response. Use segmentation and personalization tools to create highly-relevant email marketing messages that your subscriber's can't wait to read.
- Leverage advanced reports and metrics to create more effective campaigns. Gain a deeper understanding of the needs and expectations of your readers. You’ll make more informed strategic decisions, boost the performance of your emails, and optimize your results.
- Manage cross-channel campaigns more effectively. Keep track of everything you have going on in one place. Bring campaign management and reporting together to create more powerful marketing initiatives that get results.
- Get personalized support and advice from real people! We’re here to provide you with all the training and support you need to create a booming publishing empire.
How to Create an Email Campaign - Lead Generation Edition
Target Your Audience:
- Identify your client's target audiences and build dynamic triggered segments and content blocks. You also plan for sequential mailings, auto-response mailings, and scheduled mailings.
- Segment your audience by age, income, interests, hobbies, preferences, and other attributes.
Build Your List:
- Create an email list for the client, and develop multiple segments according to how you want to reach the client’s target audience. You may create one list or multiple lists for each client, depending on their needs.
- Load your email list names, custom demographic data, email templates, videos and images. You may also load conditional text blocks using up to 255 characters.
- Create automatic list subscription forms and launch them on the client’s web properties (websites, landing pages, dynamic content, etc.).
Create Your Content:
- Design a campaign for a client using their brand story. This is reflected in the messaging and design of all materials, including video, dynamic content, static graphics, photography, shapes, colors, fonts, use of transparency and shadowing. You can build this design into your email templates and other digital assets.
- Create campaigns and present them to the client for discussion and approval using ListManager’s campaign testing capabilities.
Automate Your Emails:
- Once subscribers join the list through various forms and actions, the triggered segments send them client-branded email with conditional content, depending on the subscribers’ field entries.
- Dynamic segments and conditional content can be altered at any time to reflect changes in the brand and message strategy.
Deploy Your Campaigns:
- Email Advisor shows you how your email campaigns are likely to perform and tells you how your emails will score for various filters.
- Get detailed support at any time from Net Atlantic’s support service staff. They can call upon additional services such as template design and list setup.
Track Your Results:
- Custom reports allow you to report to the client with real-time data.
- The clickstreaming tool follows subscribers to the client’s website and helps you track behavior with per-subscriber detail.
- The purchase tracking tool follows subscribers to the client’s shopping cart and applies exact sale amounts to email campaigns.
See for yourself why Net Atlantic's expert email marketing solutions are a great fit for your business. Contact us today or just give us a call at (877) 263-8285.