Management Team

Andrew Lutts

Founder & Chief Executive Officer

As founder of Net Atlantic in 1995, Andy is responsible for the vision and strategy of the company. A pioneer in the fields of web hosting and email marketing, Net Atlantic has thrived under Andy's leadership to become one of the nation's premier Email Service Providers.

Prior to Net Atlantic, Andy served as the Vice President of Cabot Money Management, where he managed the IT efforts and Internet based transactions with financial institutions. Andy helped grow the company to more than ten times its size in just eight years. Before that Andy worked in sales and marketing for a California crystal manufacturing company, working in new product development and product launches.

Andy received his bachelor's degree in professional writing from Carnegie Mellon University. He currently serves as a Board Member of the following: North Shore Technology Council, the Enterprise Center at Salem State College and the Samaritan Society. He is also active at: Beverly Cooperative Bank, Salem Chamber of Commerce, and the Association for the Spirit at Work.

Dave Cloyd


Over the past 20 years David has built a significant track record of success in managing the sales and marketing efforts within software companies, large and small, with a particular focus on growth stage software companies. In this capacity he has been directly responsible for building ground organizations that have grown to over $20M in revenue.

Prior to joining Net Atlantic David served in diverse senior leadership roles with companies such as Nuxeo, Fabasoft, Xerox and General Electric. Most recently, as General Manager for eLearning software provider AB Tutor, he led the company's successful expansion into North America.

David received his bachelor's degree from Wentworth Institute of Technology; he is also active in several local non-profits including The Pete Frates #3 Fund, The North Shore Community Development Coalition, The Beverly YMCA and Child & Family Services.

Wesley Owen

VP of Technical Operations

Focusing on technology and vendor relationships, Wes has responsibility to look for emerging technologies and in staying abreast of industry trends. He joined Net Atlantic in 1996. Wes is active in several industry groups and associations, and holds both a bachelor's degree and a master's degree in computer science from the University of Massachusetts, Lowell. He is a member of the Association of Computer Machinery.

R.J. Phipps

VP of Customer Success & Operations

As VP of Information Technology, R.J. directs the corporate IT, Support and Data Services teams at Net Atlantic. In addition, he oversees the development and implementation of the corporate data road maps in support of business strategies and ensures individual projects are in line with the company vision and objectives. R.J. is an expert in products, services and integrations. Holding over 20 years of experience, he is a technical leader with strong data management and design skills. R.J. is an active member in multiple local technology groups such as New England SQL Server user group and Boston Business Intelligence.

Tara Kelley

Marketing Manager

Tara's focus, as Marketing Manager for Net Atlantic, is on the development and execution of overall marketing strategy initiatives to help drive company sales growth and promote brand recognition. She brings over 15 years of successful marketing, design, and project management background to the Net Atlantic team. From 2001-2013 she advanced in her career from Associate to Marketing Manager in the communications department for a behavioral assessment tool company.

In addition to her professional career, Tara is an active volunteer in multiple non-profit roles as well. She earned her Bachelor's degree in Mass Communications: Focus in Advertising, with a minor in Marketing from Iona College. She graduated Magna Cum Laude and is a past Iona College Advertising Club President.