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Net Atlantic Presents on Email Profits
at New England Xpo for Business

May 19, 2009 - Director of Sales & Marketing Shane McCarthy speaks on Email Marketing at Boston trade show

SALEM, MASS. – Shane McCarthy, director of sales and marketing for email service provider Net Atlantic, presented "Increase Profits with Email Marketing" to New England Xpo for Business attendees in Boston.

"It is important for Net Atlantic to discuss the benefits of email marketing to business owners of all levels – especially during a tough economic climate," said Director of Sales & Marketing Shane McCarthy. "Those that use email effectively see cost savings, customer engagement, and increased revenue due to targeting and personalization."

The presentation compared email marketing to traditional media, covered the benefits of using an email service provider (ESP), and highlighted reporting features. Understanding the CAN-SPAM act and improving in-box delivery were also discussed.

"Sharing our expertise with the business community is rewarding," McCarthy said. "Net Atlantic hopes that by getting involved with the New England Xpo, more businesses will benefit from email marketing."


About Event Management / New England Xpo for Business
Event Management is a Connecticut-based firm with over 20 years in the production of small and major trade shows and special events. The New England Xpo for Business made its debut on May 19, 2009. The show was held in Boston at the Boston Convention & Exhibition Center. Dozens of educational sessions alongside over 300 exhibits covered business-to-business solutions in extensive categories for attendees.

About Net Atlantic
Since 1995, Net Atlantic, Inc. has been assisting organizations of all sizes communicate effectively online. We have partnered with Lyris and StrongView to offer our clients the most feature-rich email marketing solutions at a cost-effective price. With unparalleled email marketing capabilities, expert deliverability management and responsive technical support, Net Atlantic's solutions provide you the ability to create, send, track and manage your email marketing campaigns successfully.  To learn more about Net Atlantic's email marketing solutions, please visit

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Net Atlantic, Inc.