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Net Atlantic Names William J. Reich as New President

October 5, 2009 - Reich Brings Over 25 Years of Executive and Sales Management Experience to Help Drive New Growth.

SALEM, MA. – Email service provider Net Atlantic announced today that it has named William J. Reich as company President, effective immediately. Mr. Reich brings more than 25 years of executive experience and a proven track record with high growth software companies. He will drive the company's strategic direction and oversee all operations to improve its visibility and capitalize on the company's technological strengths.

Prior to joining Net Atlantic, Mr. Reich worked with several private and public companies, building high-growth sales, channel distribution models, marketing operations, and services delivering business software solutions. His leadership experience has created new growth opportunities at Wang Laboratories as Eastern Region General Manager, TRW Financial Systems, Desktop Data, Cerulean Technologies, BuyerZone Brainshark and Univision Crimson.

“We are all excited to have Bill's energy, experience and guidance driving new opportunities and the direction of the company,” said Andy Lutts, Net Atlantic's founder and CEO. “Net Atlantic's goal is to provide the best email marketing services available. By adding Bill's leadership, along with other recent hires, we are making a great team even better.”

At Net Atlantic, Mr. Reich's extensive background of direct sales, reseller channels, business development, and sales management expertise in enterprise software solutions will help shape the company's strategic direction.

“Net Atlantic is in a great position to expand our market base by offering new features and applications,” said Mr. Reich. “With our versatile email marketing software, reliable delivery and customer dedication, we have a rock-solid foundation to launch the company into a leadership position in email communication solutions for a broad range of customers.”

Throughout his career, Mr. Reich has built very successful, high-growth sales teams, partner channels, and marketing departments based on the software as a service model. He brings a strong background in business organization, enterprise selling, market analysis, contract negotiation, planning and profit management.


About Net Atlantic
Since 1995, Net Atlantic, Inc. has been assisting organizations of all sizes communicate effectively online with leading email marketing solutions. Net Atlantic offers feature-rich, enterprise level email marketing solutions at cost-effective prices. With unparalleled email marketing capabilities, expert deliverability management, and responsive technical support by phone, email, and chat, Net Atlantic's solutions provide you with the ability to create, send, track and manage your email marketing campaigns successfully.  To learn more about Net Atlantic's email marketing solutions, please visit

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Net Atlantic, Inc.