Net Atlantic Partners with Cantaloupe.TV, LLC
December 17, 2009 - Email marketing provider and video services and software provider offer email marketing users a way to combine email with dynamic video content.
SALEM, MA. – Email service provider Net Atlantic, Inc. has just announced a strategic partnership with Cantaloupe.TV, LLC, an online video services and software company headquartered in Indianapolis, IN. The companies plan to offer a combined solution for email marketing users to use and manage video in their email marketing campaigns more effectively and easily.
“Cantaloupe offers one of the easiest and most versatile hosting platforms for email users,” explains William Reich, President of Net Atlantic. “It is easy to integrate into our email marketing application, allowing our customers to increase engagement with their customer by using dynamic content.”
Cantaloupe offers a software platform that takes the guesswork out of online video marketing by making it easier to integrate video with email campaigns, websites, blogs, and social networking sites. Net Atlantic’s email marketing campaigns can now include video play buttons that link to videos stored within a video library. Further, email administrators will be able to track how many email recipients went to their video and viewed it.
“Net Atlantic’s email marketing platform is a natural fit for our video management tool,” says Stacy Billanti, Cantaloupe’s President. “The email sender will be able to point and click to embed video play buttons into their email campaigns, track video activity right inside the Net Atlantic interface, as well as manage video through a library feature.”
Net Atlantic and Cantaloupe plan to release an integration of email marketing and video management in January 2010.
About Cantaloupe.TV, LLC
Cantaloupe.TV offers a comprehensive, A-to-Z solution for marketing with video on the internet. The Cantaloupe video team specializes in producing authentic web video stories for one-to-one marketing and has sent video crews across the globe helping their clients tell their stories. Cantaloupe’s online video software platforms are easy-to-use and powerful tools which allow marketers to integrate video into websites, blogs, and email marketing and social media.
Founded in 2005, Cantaloupe.TV is a privately held company with headquarters in Indianapolis, IN. Cantaloupe services a broad set of industries globally. To learn more, visit www.videohere.com.About Net Atlantic
Since 1995, Net Atlantic, Inc. has been assisting organizations of all sizes communicate effectively online. We have partnered with Lyris and StrongView to offer our clients the most feature-rich email marketing solutions at a cost-effective price. With unparalleled email marketing capabilities, expert deliverability management and responsive technical support, Net Atlantic's solutions provide you the ability to create, send, track and manage your email marketing campaigns successfully. To learn more about Net Atlantic's email marketing solutions, please visit www.netatlantic.com.
Copyright © 2013 Net Atlantic, Inc.
Net Atlantic, Inc.