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Net Atlantic Announces Email Marketing Integration with Salesforce.com

New Integrated Solution Enhances Enterprise Email Marketing Platform for Salesforce.com Users, Creating Efficiencies in Contact Management and Management of Customer Relationships.

SALEM, MASS. – August 24, 2010 – Email service provider Net Atlantic, Inc. announced its integration with salesforce.com, the market and technology leader in on-demand customer relationship management (CRM), while leveraging its powerful personalization, deliverability and reporting functionality. This allows Net Atlantic’s customers to automatically send the right message to the right contact at the right time without time-consuming processes.

"The integration with salesforce.com significantly reduces the time involved in passing data back and forth between the applications," said William Reich, President of Net Atlantic. "This reduces all manual labor, and helps our customers simplify the sales cycle and build stronger customer relationships."

With this integration, email campaign data (opens, clicks, bounces, unsubscribes, etc.) stored in Net Atlantic’s Lyris ListManager database will synchronize directly with the salesforce.com lead or contact record. These automatically recurring data imports allow sales and account teams to see detailed information about prospect interests and activities throughout the buying cycle. Custom field-mapping allows users to automate the bi-directional synchronization process between an existing “account” field and a custom field created in the “contact” record for list segmentation and data merging.

"Without a central database for outbound communications, customer activity and contact information, no one has a complete customer history, resulting in poor customer relationship management and potential loss of revenue," said Reich. "This integration with salesforce.com enables our users to send targeted communications that get results."

One of Net Atlantic's key business differentiators is its high level of customer service. The company’s vision is to help businesses automate and streamline their email communications. By integrating salesforce.com’s powerful CRM with Lyris ListManager, Net Atlantic is able to help clients gather lead information, and get their messages out to customers and prospects in a timely fashion.

About Salesforce.com

Salesforce.com is the enterprise cloud computing company. Based on salesforce.com’s real-time, multitenant architecture, the company’s platform and CRM applications have revolutionized the way companies collaborate and communicate with their customers, including:

The Sales Cloud, for sales force automation and contact management
The Service Cloud, for customer service and support solutions
Chatter, for social collaboration
The Force.com platform, for custom application development
The AppExchange, the world’s leading marketplace for enterprise cloud computing applications

Salesforce.com offers the fastest path to customer success with cloud computing. As of April 30, 2010, salesforce.com manages customer information for approximately 77,300 customers including Allianz Commercial, Dell, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM.”

Copyright (c) 2010 salesforce.com, inc. All rights reserved. Salesforce and the "no software" logo are registered trademarks of salesforce.com, inc., and salesforce.com owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners. About Net Atlantic

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About Net Atlantic
Since 1995, Net Atlantic, Inc. has been assisting organizations of all sizes communicate effectively online. We have partnered with Lyris and StrongView to offer our clients the most feature-rich email marketing solutions at a cost-effective price. With unparalleled email marketing capabilities, expert deliverability management and responsive technical support, Net Atlantic's solutions provide you the ability to create, send, track and manage your email marketing campaigns successfully. To learn more about Net Atlantic's email marketing solutions, please visit www.netatlantic.com.

Contact:
Net Atlantic, Inc.
978-219-1900
marketing@netatlantic.com