Radio Forecast Network Expands Using Net Atlantic
Net Atlantic’s Email Marketing and Consulting Services power tremendous growth for Radio Forecast Network, powered by WeatherBug™.
SALEM, MA – March 15, 2011 - Email marketing service provider Net Atlantic, Inc. and client Radio Forecast Network (RFN) have announced a banner fourth quarter of 2010, in which RFN’s sales increased tenfold. RFN now reaches more than 300 radio stations in more than 40 states across the US. This growth is due to RFN founder Larry Usner’s efforts in building the organization, now seven years old, and to its new Email Marketing campaigns designed and implemented by Net Atlantic’s Certified Email Marketing Consultants. Mobile Text Marketing will allow senders to reach their audience with Short Message Service (SMS) technology to any mobile device platform, anywhere, and offer them timely promotions. Recipients can take advantage of text updates and mobile coupons sent immediately to their handheld devices in addition to email.
"We chose Net Atlantic, a leading email marketing company, to provide customized consulting services, custom template design, list management, and training in their advanced email marketing software," said Larry Usner, Founder and CEO of Radio Forecast Network. "Since becoming a Net Atlantic customer, RFN's lists have grown exponentially, and our affiliate networking business continues to expand."
"To help RFN stand out from the crowd and deliver their brand and message to the inbox, Net Atlantic’s design team created a custom email newsletter template that mimicked the look and feel of RFN’s website," said Bill Reich, president of Net Atlantic, "Our consultants reviewed and optimized RFN's content to engage subscribers and increase sales."
Net Atlantic’s consulting team worked with Mr. Usner to develop an email template that would reflect RFN’s overall brand image as well as attract a wider audience in the radio industry. Usner relied on Net Atlantic’s cost-effective and measurable email marketing tools and the consulting team’s expert campaign design and management to build and maintain strong relationships with RFN’s clients, as well as acquire new affiliates and subscribers.
"The email campaigns work extremely well," said Usner. "Our response rates are very, very good. In fact, I typically start checking for results immediately after sending out an email. Within a few hours, I sign up 2-3 affiliates and within a week, I’ll usually have 20 new affiliates."
Usner said he feels strongly that Net Atlantic’s solution has been an essential part of his success.
"Before working with Net Atlantic my best through-put rate was 45%. I wasn’t even getting in front of 55% of the 10,000 plus radio stations I had been emailing for over 6 years. Through Net Atlantic, my first campaign reached 97% through-put and their consulting team helped me design a campaign that looked very professional. Additionally, I saw a tenfold increase in closed contracts from the previous email campaign. I got the response I needed."
About Radio Forecast Network
Ads+Synergy is an Radio Forecast Network (RFN) powered by WeatherBug™, founded in 2004 by Larry Usner, is the nation's fastest growing weather service for radio stations. It provides over 40,000 professionally "recorded-live" weather reports that air about 500,000 times each month on nearly 300 radio stations in 40 states. RFN’s more than 70 meteorologists and weathercasters provide custom-length weather forecasts with station imaging, weather jingles, WeatherBug™ branding and local sponsorships, in RFN’s fully-automated weather feeds. Visit www.radioforecastnetwork.com.
###About Net Atlantic
Since 1995, Net Atlantic, Inc. has been assisting organizations of all sizes communicate effectively online. We have partnered with Lyris and StrongView to offer our clients the most feature-rich email marketing solutions at a cost-effective price. With unparalleled email marketing capabilities, expert deliverability management and responsive technical support, Net Atlantic's solutions provide you the ability to create, send, track and manage your email marketing campaigns successfully. To learn more about Net Atlantic's email marketing solutions, please visit www.netatlantic.com.
Copyright © 2013 Net Atlantic, Inc.
Net Atlantic, Inc.