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Net Atlantic Announces Email Campaign Intelligence and Data Services


Salem, MA - October 15, 2013 - Net Atlantic today announced its newly enhanced Email Campaign Intelligence and Data Services.

Geared towards business owners, marketing managers, and analytics professionals alike, Net Atlantic's detailed email intelligence reports enable clients to get a clearer picture of how their campaigns perform, and pinpoint problems or areas that need improvement. As a result, they can more effectively segment their email lists, target future mailings more accurately, and make better-informed, more strategic business decisions.

Key campaign metrics such as open rates (OP), click-through rates (CTR), click-to-open rates (CTOR), spam complaints, conversion rates (CVR), and successful or failed deliveries are summarized in multiple ways, and delivered to the client in comprehensive, detailed reports. As a result, clients can easily interpret their campaign data in relation to their most important business goals.

"Net Atlantic has been gathering and interpreting email campaign intelligence for more than a decade," says Net Atlantic CEO Andrew Lutts. "With this invaluable service, we provide crucial campaign data that helps our clients make informed decisions about their email strategy. As a result, they can significantly improve their delivery and conversion rates."

Net Atlantic provides a variety of delivery options for the reports, including direct inbox delivery to key contacts within the organization or delivery to a server and/or database in the client's environment.

For more information about Net Atlantic's Email Campaign Intelligence and Data Services, visit the Net Atlantic website.

About Net Atlantic:

Since 1995, Net Atlantic, Inc. has been assisting organizations of all sizes communicate effectively online. We have partnered with Lyris and StrongMail to offer our clients the most feature-rich email marketing solutions at a cost-effective price. With unparalleled email marketing capabilities, expert deliverability management and responsive technical support, Net Atlantic's solutions provide you the ability to create, send, track and manage your email marketing campaigns successfully. To learn more about Net Atlantic's email marketing solutions, please visit www.netatlantic.com.

Copyright © 2013 Net Atlantic, Inc.

Contact:
Net Atlantic, Inc.
978-219-1900
marketing@netatlantic.com