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Campaigns & Elections Selects Net Atlantic as Their Email Service Provider

SALEM – Campaigns & Elections, the preeminent "how-to" journal of politics, has selected Net Atlantic as their Email Service Provider for its email segmentation and targeting capabilities. Net Atlantic, Inc. is the email marketing solution chosen by marketing experts who are looking for enterprise-level functionality, deliverability, and flexibility with an optimum ROI.

"We are excited that we have been able to broaden our client portfolio with the addition of Campaigns & Elections. We've been doing work with political consultants across the country for a number of years now, but there's nothing like having a client as well-versed in the business of politics as Campaigns & Elections," said Andrew Lutts, Founder & CEO of Net Atlantic.

Political email marketing is an important part of any campaign strategy, yet it's easy to get it wrong. In many instances, email marketing campaigns are not properly executed and fail to stay relevant. Candidates and campaign strategists are beginning to understand the importance of delivering personalized and highly targeted content to voters, donors and volunteers--and selecting the right Email Service Provider to help them deliver one of the most personal forms of communication on the Internet.

"I came on board to address, amongst other things, Campaigns & Elections' email marketing strategies. The company was just making the transition to Net Atlantic--and the difference it's made is clear," said Moey Fox, Events Associate at Campaigns & Elections. "The target builder is easy to use and the reports are straightforward."

"Net Atlantic has given us a fresh outlook on email marketing, and have helped us to create and send more targeted emails," said Shane D'Aprile, Publisher at Campaigns & Elections. "Our marketing efforts have been refocused, and our email program is now on a whole new level."

About Campaigns & Elections:

Campaigns & Elections (C&E) covers the strategies, techniques, and personalities of politics in the US and around the world. Published bimonthly, C&E brings readers inside the world of campaign strategy and management with case studies and insights from the movers and shakers of the political consulting world. C&E also publishes The Political Pages--a comprehensive annual directory of political firms and professionals and the only one of its kind.

About Net Atlantic:

Net Atlantic is an industry leader in email marketing. Since 1995, Net Atlantic, Inc. has been assisting organizations of all sizes communicate effectively online. As an Email Service Provider (ESP) Net Atlantic offers clients the most feature-rich email marketing solutions at a cost-effective price. With unparalleled email marketing capabilities, expert deliverability management and responsive technical support, Net Atlantic's solutions provide you the ability to create, send, track and manage your email marketing campaigns successfully. To learn more about Net Atlantic's email marketing solutions, please visit www.netatlantic.com.

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