Press Releases

2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003

Net Atlantic Unveils Powerful New Enterprise Features for NextMail Email Marketing Platform

FOR IMMEDIATE RELEASE

Salem, MA – May 13, 2025 — Net Atlantic, a leading provider of email marketing solutions, is proud to announce a major feature expansion of its flagship platform, NextMail. Designed to empower enterprise-level email senders with smarter tools and greater flexibility, NextMail now includes five powerful new features: API Integration, Zapier Integration, Webhooks, Permission Groups and Roles, and Lifecycle Marketing (Customer Journeys).

These enhancements mark a significant step forward in NextMail’s mission to deliver high-performance email marketing capabilities to organizations that demand advanced automation, streamlined workflows, and personalized customer engagement.

Seamless Connectivity and Integration

NextMail now supports robust API integration, enabling seamless connectivity with external systems, CRMs, and databases. This makes it easier for organizations to automate processes, sync data in real time, and build custom marketing workflows.

In addition, Zapier integration opens up access to over 6,000 popular apps and services, allowing marketers to connect NextMail with tools they already use—without writing code.

Real-Time Event Triggers with Webhooks

With the addition of webhooks, NextMail users can now receive real-time data notifications triggered by specific events—such as email opens, clicks, unsubscribes, or form submissions. This capability enables marketers to automate timely and context-aware follow-ups across their tech stack.

Enterprise-Grade User Management

The new permission groups and roles feature allows organizations to implement tiered access controls based on user roles, departments, or business units. This granular control supports collaboration while maintaining security and oversight in complex environments.

Smarter Automation with Lifecycle Marketing

Finally, NextMail introduces Lifecycle Marketing, also known as Customer Journeys, empowering marketers to build personalized, behavior-based email sequences. This powerful automation feature helps guide subscribers through the full lifecycle—from onboarding and engagement to reactivation—ensuring every message is timely and relevant.

"With these updates, NextMail becomes an even more powerful engine for enterprise marketers who want flexibility, control, and smarter automation,” said Andrew Lutts, Founder and CEO of Net Atlantic. “We’re committed to helping our clients achieve better results with tools that are easy to use and deeply capable.”

NextMail is available now for businesses of all sizes, with a free trial option for new users. Learn more at www.NextMail.email or contact sales@netatlantic.com.

About NextMail
NextMail is a leading provider of digital email marketing communication solutions, dedicated to merging the power of technology with the importance of human centered design. With a focus on innovation and customer experience, NextMail is redefining how businesses and organizations deploy email marketing to communicate in the digital age. NextMail is a Net Atlantic company, a pioneer in email marketing founded over two decades ago. Learn more at: https://www.nextmail.email

About Net Atlantic, Inc.
Since 1995, Net Atlantic has been the leading force in email marketing with their professional experience in effective email campaigns, fueling growth and maximizing business revenue. The company helps clients achieve success in areas of publishing, financial services, insurance non-profits, politics, lead generation, and much more. With clients like PayPal, GEICO, and BlueCross BlueShield, they have development strong customer relationships, solidifying their position as trusted partners in the industry. Net Atlantic’s email marketing expertise, adept deliverability management, and personalized technical account assistance, offer our clients the professional guidance they need to receive the optimal results. To learn more about Net Atlantic’s email marketing solutions, please visit: https://www.netatlantic.com and https://www.nextmail.email

Copyright © 2025 Net Atlantic, Inc.