The General Data Protection regulation (GDPR) is the European Union's (EU) new privacy law which provides a consistent set of rules and guidelines for all countries in the EU as well as the United Kingdom as to how personal data is collected stored and shared. The new law will be "immediately enforceable" as of May 25, 2018.
Net Atlantic is ready for the new policies and below we share several key concepts of GDPR and how Net Atlantic addresses them. As always, we recommend that you consult an attorney to ensure that your business is compliant, especially if sending email to any EU citizens. The reason is that GDPR affects all companies using personal data from citizens of the EU - no matter where that company is located.
Personal data can be any information related to a natural person or ‘Data Subject’ that can be used to directly or indirectly identify the person. For email senders, information such as customer names, email addresses, IP addresses, engagement-tracking data, and other similar data will likely be included under "personal data".
The GDPR seeks to protect a number of "key rights" of all EU citizens so that they have more control over their own personal data. Included in these key rights are:
Email marketers need to pay special attention when it comes to consent as GDPR is extremely clear when it comes to how information and consent can be collected and stored. For any EU citizen, they must be allowed to expressly consent to join a mailing list and provide their personal data. Please check out this guide on consent under GDPR for more detailed information and explanations.
Please visit the website for the GDPR for more information.
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