This User's Guide contains instructions and information on how to use advanced features of your service. For a quick introduction on basic features of our email marketing solution review our Easy Start Guide.
The subscribers on your mailing list are managed automatically by the email server. When adding new subscribers to your mailing list, they are initially set as normal subscribers. Here are some additional definitions that describe the status of your subscribers.
To view different types of members:
There are many different ways to add your subscribers to your list. One method is described below. Probably the easiest way to add your subscribers is to simply log in to your control panel and paste in your subscribers under Add Many Members.
If you have many subscribers to add to your list or you also desire to include various demographic information with field values such as Client, Prospect, ZipCode, State, AreaCode, ItemBought, AmountPurchased, Paid, FreeTrial, ExpireDate, Gender, MaritalStatus, Birthday, etc. the best way to do this is by creating and importing the data from a .CSV file (comma separated value). One reason to do this is so that you can subsequently query on this information to create different segments that you can send mail to. Another reason is so that you can perform a mail merge with this information in order to automatically insert these values into your email messages.
Download these example Excel files to help you create your own.
Professional Level Sample CSV File(includes 6 extra fields) Enterprise Level Sample CSV File (includes 35 extra fields)
Note: Remember to follow instructions above to convert file to .csv format. Do not change the values in Row 1, these values are necessary to import your subscriber information.
Once your .csv file is ready, you can import your subscriber information to the mail server. While logged into the Net Atlantic control panel:
If you know the Column name you would like to map to, you can start typing the name and are displayed a list of matching fields for you to select from.
Completed Field Mapping shown below:
Segments are very useful for creating subsets of your list that you can mail to. For example, you can send email to subscribers who have opened an email, clicked on a link, not opened an email, are a prospect, are from a certain state or zip code range, and more. Here's how to begin:
Once you have uploaded members with data in the custom fields, you can merge that information into your messages to send relevant and personal emails. You can merge multiple data fields into subject lines, body copy, footers, and more.
To perform a mail merge you simply enclose the custom field name with percent signs, for example%%field_1_%%
When using the name field you can use %%FullName_%% or pull just the first name from the field using %%firstname%%.
For example:
Dear %%firstname%%, Thank you for letting us know that %%field_1_%% is your favorite food. Once again %%FullName_%%, we appreciate your business. - Your Neighborhood Supermarket
Would look like this after the mail merge:
Dear John, Thank you for letting us know that ice cream is your favorite food. Once again John Doe, we appreciate your business. - Your Neighborhood Supermarket>
Survey features, available on all service levels, can be used to gather feedback from your subscribers. Members who answer a survey, regardless of how much they finish, can be segmented and mailed to thanking them for their feedback.
Adding a Question to Your Survey:
Finishing Your Survey:
Tracking Your Survey Results:
A/B/n split testing offers a great way to increase the success of your email campaigns, by testingsubject lines, content, merged fields, or a combination of these and more. Use split testing to send different versions of your email to a percentage of your subscriber list and track which version gets more response. Once you get your results, send the more effective version to the rest of your subscribers. This feature is only available to Enterprise Level users.
Before using A/B/n split testing, create two versions of your email message. To do this click Content, View Content and click Create New. After creating your content begin using the split testing features by:
Results from your A/B/n Split Test:
It is suggested to wait a minimum of 24 hours to view results from your split test. Once you are ready to view your split test results:
With Net Atlantic's reporting features there are various ways to view and analyze the performance of your mailings. Here is an example of how to access one of these reports:
Tracking Statistics Report:
When a new subscriber joins your mailing list by email or a subscriber form, they will receive your welcome message. To customize your welcome message follow these steps:
A virtual mail server option allows you to use a name such as list.yourdomain.com as the address of your mail server. This web address appears in various places in your email newsletters (headers, unsubscribe footer, etc.) This helps further brand your company name, and makes it appear that you have your own mailing list server. If you do not choose the virtual mail server option, your address will default to something like list.netatlantic.com.
Once your domain registrar or web hosting company has set up your C-Name (virtual server name), the virtual server name will start working in about 12-18 hours (as it propagates throughout the Internet). Until it is operational, you can always substitute list.yourdomain.com with ##LONGNAME##, such as in
http://##LONGNAME####6PORT## or http://##LONGNAME####5PORT##/cgi-bin/lyris.pl?site=##SITENAME##&page=admin
If you do not have a virtual server name, Net Atlantic can set one up for you, there is a $50 one-time setup fee. For more information email support@netatlantic.com.
Although most people prefer to send messages to their list by using the Web-based control panel, you can also send a message to your list simply by sending an email. Here's how:
If your message is accepted, it will be sent out immediately to all members on your list. You will also get a copy, since as the list admin you are also a member of the list. If your message is rejected and returned to you, the mail server will include a description of why your message was rejected. This will help you determine what you need to do to successfully send a message to your list.
The server checks for three important parts of your email before sending:
Fill out this form and one of our email specialists will contact you about how we can help you achieve even greater success by switching to Net Atlantic for email marketing services.