Our email engagement index helps you better engage your target audience. It evaluates your email marketing campaign success and shows you at a glance how your campaigns perform. You gain insight about your prospects' and customers' engagement and interest level; and the data provided becomes a benchmark from which you can compare different marketing campaigns.
The email engagement index uses a formula to weigh each action (opens, clickthroughs, unsubscribes, forwards, and resulting transactions), and generates a numerical value for how well the message engaged the recipient, based on those actions. Use this data when creating new campaigns, in order to optimize your messages for the highest possible customer response.
Reporting and tracking tools are fully-integrated with all of Net Atlantic email marketing solutions.
For more information on advanced email marketing features contact a Net Atlantic Account Executive at (877) 263-8285.
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