Email Tracking & Reporting
Know how your email campaigns perform in real-time.
We help you better understand your data so that you can take appropriate action. Net Atlantic's email marketing solution provides you with prebuilt reports to get the actionable information you need quickly. Optimize your email marketing data by building customized reports that meet your needs.
- View your statistics at a glance with Report Dashboards. Conversion pipeline, delivery and tracking results, mailing performance, membership health and unique opens and clickthroughs are displayed for your most recent mailings.
- Get detailed information about specific subscribers, cumulative totals and averages, and attribute reports. Analyze mailing history, demographic data and overall membership activity.
- See what links are capturing your audience's attention. Track where your subscribers are clicking through to and where on your website they navigate with clickthrough and clickstream tracking.
- Know who is spreading your news to their friends and family by tracking forwards.
- Assess how successful your campaigns have been in engaging your audience. With interest scoring, shopping cart abandonment rates, sale cycle evaluations, and an engagement index you can quickly analyze results.
- Determine your return on investment with purchase tracking. Understand the volume of sales that are being generated from your mailings and establish which products and price points drive the most income.
Email tracking and reporting tools are fully-integrated with both Lyris ListManager and StrongView On-Demand email marketing solutions.
For more information on advanced email marketing features contact a Net Atlantic Account Executive at (877) 263-8285.