Transactional Email Marketing

Keep your brand top of mind.

Transactional emails are automated messages that serve a functional purpose. They are the result of a direct customer transaction and, therefore, are expected by the recipients. 

Classic examples of automated transactional messages include:

• order confirmations
  
• shipping notifications
  
• delivery notifications
  
• registration confirmations
  
• anniversary acknowledgements
  
• activation notices
  
• product upgrades
  
• password reset messages
  
• membership updates
  
• rewards fulfillment
  
• maintenece reminders

Transactional messages:

• Result in higher inbox delivery since they are delivered on a per-user basis and not in bulk.
• Are the most accepted type of commercial email and expected by the recipient.
• Can enrich the customer experience and, as a vehicle for delivering marketing messages, proactively affect customer engagement.
• Help establish you as a reputable and reliable email sender.

Transactional emails are usually sent immediately after a transaction, but may be delayed as part of an automated email sequence from a single online transaction. For example, a webinar registration may result in five customer service emails—an immediate confirmation message, a two-week reminder, a three-day reminder, a survey immediately following the event, and a final email containing the white paper or presentation.

Drive Revenue & Customer Satisfaction

Transactional email messaging remains an underutilized email marketing opportunity. Although the focus must always be in response to an action taken by the user, they may include a marketing element. If leveraged properly, transactional emails can become an additional source of revenue through embedded marketing and service messaging to improve customer care, purchase frequency, and customer retention.