Email Web Analytics Integration

Monitor customer behavior and drive engagement.

Web Analytics integration provides a better way to assess email marketing ROI – through actual conversions and revenues. You can monitor customer behavior from email engagement through conversion on a website. Tie your mailings together with Google Analytics, WebTrends, CoreMetrics, Omniture, ClickTracks and other leading analytics tools.

You can track website visitors from end-to-end (who open, click-through, and convert) using these tools:

  • Google Analytics™
  • IBM CoreMetrics™
  • Adobe SiteCatalyst powered by Omniture®
  • WebTrends™
  • Lyris ClickTracks™

Advanced Features and Capabilities

  • Track end-to-end behavior of their customers and prospects – from the receipt of an email message, to click-through to a landing page on the website, to conversion (or non-conversion), and all visited web pages.
  • Use this powerful tool to view the recipients response to specific email messages including the actions they take on the web site. For example, for follow up campaigns, you can now target the most potentially valuable recipients with calls to action that are most relevant for each recipient's needs.
  • Track readers starting from their receipt of an email message, to click-through, to website behavior, to the follow-through on a campaign goal or purchase.

Want to learn more? Request a demo with one of our Account Executives.