by Alyssa Rice
A good call to action accomplishes two things: 1) It tells the subscriber or visitor exactly what they’re getting when they click on something; and 2) It gives them a sense of urgency and immediacy.
Use a command that clearly states what action you want them to take. Which are you more likely to click on: “Click Here” or “Get it Now!”? Would you be more enticed by “Download” or “Download Now, Free!”? Creating a sense of urgency entices your readers to act quickly. Of course, when the action is less urgent, you’ll want to us use a call to action that works better in your overall site design or email (e.g., “Learn More,” “See How It Works,” etc.). Ideally, you want to start your CTA with a verb.
Here are 20 direct action-oriented call to action (CTA) examples: