by Andrew Lutts, Founder & CEO
Great email marketing requires equally great Calls to Action (CTAs). Your calls to action need to compel recipients to engage further with your brand. It's always best if you are clear about what you are looking to do with your email message (or web site landing page).
Non-profit organizations and political organizations often use clever, action-oriented CTAs. Examples below. In terms of strategy, here are two powerful ways political and non-profit sensder use CTAs. You can too.
Make it clear what you want the reader to do (i.e., what is the point of your call-to-action?) An effective call-to-action needs to combine a clear instruction with a defined purpose. Here's some great CTAs to consider, written as questions.
To encourage your readers to do something, use a command that clearly states what action you want them to take. For example:
If you receive any political kinds of emails, you will notice that they are almost always very clear about what they are looking for you to do. (Donate now! Vote now!) And that's a good thing. There's no room for generalizations or vagueness when it comes to email. Be precise and direct with your communications, and experience improved results.
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