Growing Your Mailing List with Co-Registration

by Andrew Lutts

Years ago, co-registration was a "gray-area" strategy used by various companies to aggressively grow their mailing lists. Those who misused the strategy or adopted less than best practices found their reputations at risk. Now, co-registration is back and much improved. Always considered to be a very effective way to build your mailing list, co-registration is now something every mailing list owner and newsletter publisher should consider.

Net Atlantic Definition: True co-registration is simply an agreement between yourself and another newsletter publisher for cross promotion. This can often be done without cost to either party.

How It Works: You simply place a description of each other's newsletter on your "thank you for subscribing" web page. Each time a person subscribes to your partner's newsletter, he or she is also given the chance to subscribe to yours at the same time. Once the subscription is confirmed (with a confirmed opt-in email), you've got a new subscriber.

Costs: Some people pay from 50 cents to $3 per name for an email address. However, many people share lists with strategic partners, provided customers have opted to receive information on related products and services. For example, if you publish a stock market email newsletter, you could do co-registration at a real estate email newsletter site or a precious metals newsletter site, etc.

Here are several vendors who help make the process easy:

CoregMedia
1450 Veterans Blvd. Suite 100
Redwood City, CA 94063
Phone: 650.364.3110 x 105
http://www.coregmedia.com
End to End Co-Registration and Lead Generation Network - CoregMedia is a highly evolved end-to-end co-registration and lead generation network for online publishers and advertisers. Our network has generated millions of leads for businesses who enjoy the benefits of our turn-key platform and "second-to-none" data quality standards. Our client list includes Fortune 500 companies like Proctor & Gamble, Verizon Communications, Citigroup, Wal-Mart Stores, Guinness Beer and EBay as well as hundreds of other small and medium size businesses.

Opt-Intelligence
875 Avenue of the Americas, 19th Floor
New York, NY 10001
Phone: 212-594-3862
http://www.opt-intelligence.com
Opt-Intelligence is the premiere hosted network for the facilitation of explicit, real-time, consumer opt-ins. Our proprietary (patent-pending) ad-serving platform enables web sites to leverage their registration-flow to generate new revenue streams. This process creates the most effective medium for advertisers to generate leads.

eTargetMedia.com
6810 Lyons Technology Circle, Suite 160
Coconut Creek, 33073
Phone: 954-480-8470
http://www.etargetmedia.com
World Class Online Direct Marketing Solutions - eTarget Media provides its valued clients with the combination of resources, experience, and results necessary to develop and implement highly effective advertising and marketing solutions. Our strategic marketing capabilities enable us to exceed our client?s expectations, customer acquisition goals and return on investment. Contact us today to learn how we can assist you in achieving your online and offline marketing goals.

Andrew Lutts is founder and CEO of Net Atlantic, Inc., a leading Internet Company founded in 1995 which provides best-in-class internet business services to its customers to help them grow their business online.