by Andrew Lutts
Years ago, co-registration was a "gray-area" strategy used by various companies to aggressively grow their mailing lists. Those who misused the strategy or adopted less than best practices found their reputations at risk. Now, co-registration is back and much improved. Always considered to be a very effective way to build your mailing list, co-registration is now something every mailing list owner and newsletter publisher should consider.
Net Atlantic Definition: True co-registration is simply an agreement between yourself and another newsletter publisher for cross promotion. This can often be done without cost to either party.
How It Works: You simply place a description of each other's newsletter on your "thank you for subscribing" web page. Each time a person subscribes to your partner's newsletter, he or she is also given the chance to subscribe to yours at the same time. Once the subscription is confirmed (with a confirmed opt-in email), you've got a new subscriber.
Costs: Some people pay from 50 cents to $3 per name for an email address. However, many people share lists with strategic partners, provided customers have opted to receive information on related products and services. For example, if you publish a stock market email newsletter, you could do co-registration at a real estate email newsletter site or a precious metals newsletter site, etc.
Here are several vendors who help make the process easy:
CoregMedia 1450 Veterans Blvd. Suite 100 Redwood City, CA 94063 Phone: 650.364.3110 x 105 http://www.coregmedia.com End to End Co-Registration and Lead Generation Network - CoregMedia is a highly evolved end-to-end co-registration and lead generation network for online publishers and advertisers. Our network has generated millions of leads for businesses who enjoy the benefits of our turn-key platform and "second-to-none" data quality standards. Our client list includes Fortune 500 companies like Proctor & Gamble, Verizon Communications, Citigroup, Wal-Mart Stores, Guinness Beer and EBay as well as hundreds of other small and medium size businesses.
Opt-Intelligence 875 Avenue of the Americas, 19th Floor New York, NY 10001 Phone: 212-594-3862 http://www.opt-intelligence.com Opt-Intelligence is the premiere hosted network for the facilitation of explicit, real-time, consumer opt-ins. Our proprietary (patent-pending) ad-serving platform enables web sites to leverage their registration-flow to generate new revenue streams. This process creates the most effective medium for advertisers to generate leads.
eTargetMedia.com 6810 Lyons Technology Circle, Suite 160 Coconut Creek, 33073 Phone: 954-480-8470 http://www.etargetmedia.com World Class Online Direct Marketing Solutions - eTarget Media provides its valued clients with the combination of resources, experience, and results necessary to develop and implement highly effective advertising and marketing solutions. Our strategic marketing capabilities enable us to exceed our client?s expectations, customer acquisition goals and return on investment. Contact us today to learn how we can assist you in achieving your online and offline marketing goals.
e-List Marketers, Inc. 20283 State Road 7, Suite 300 Boca Raton, FL 33498 Phone: 561-807-6340 http://www.elistmarketers.com e-List Marketers, Inc. is a full service online marketing firm that specializes in email marketing. We are focused on fulfilling the specific marketing needs of our clients, whether it be email marketing, lead generation, co-registration, email append, or list management.
Andrew Lutts is founder and CEO of Net Atlantic, Inc., a leading Internet Company founded in 1995 which provides best-in-class internet business services to its customers to help them grow their business online.
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