from Net Atlantic
"Audit" – not everybody loves to hear that word, but it can also be your best friend.
If you send regular email campaigns, it's a good idea to check out the soundness of your strategy every once in awhile. A complete audit of your email sending tactics and practices will help identify problems with your lists, your content, your segmentation, your schedule, and your campaigns.
It's also a good idea to run an email marketing audit if you notice your response rates dropping, such as opens and clicks, or if you see a rise in unsubscribes and bounces. The audit can reveal where the problems might be.
Even if there is something going on that you can't control, like regular policy changes made by ISPs, the audit can help identify whether you have a serious problem or just need to adjust your strategy.
To run an email marketing audit and keep your campaigns humming, follow these simple steps below:
Download our Email Audit Checklist and see how it can help improve your campaigns! Also, let us know what we missed – we’re interested in hearing your thoughts on how to run a good email marketing audit.
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