by Anthony Monti, Technical Engineer
Over the years, we've discovered a selection of features in ListManager ListManager that sometimes clients miss while using the software. So, as result of this research, as well as thousands of client conversations over the years, our Support Services Team has compiled this list of the Top 12 Features in ListManager, that you may not know about. Whether you're a newbie or a power user, see if one of these features can help you be more effective with email.
1) Default "From" Address Save time and keep your mailings consistent by using a Default From Address every time you create a mailing. To accomplish this you will need to change this setting in two places:
Note: If you want to have your name/company name appear as the "From" name instead of displaying the from email address, the correct format to use is: "Your Company Name" <yourmail@yourdomain.com>
2) Improve Inbox Delivery with a Text Version ListManager sends emails in two formats, HTML and Text. Whichever your recipient(s) have enabled is what they receive. Unfortunately, if you send just an HTML version of your newsletter and don't include a text version, some ISPs will send your message to the bulk sender folder. Our "Quick Start" feature creates a text version for you automatically, but here's an easy way to create a text version in your Content:
Note: You have just created a text version and improved your inbox delivery!
3) Capture Opens and Clickthroughs Boost response by creating an easy segment to capture opens and clickthroughs. When your mailing campaigns have engagement, a simple way to send a follow up mailing to that targeted group of recipients is a few clicks away.
Note: You've now captured those recipients. Send a follow up email to those recipients, for maximum response!
4) Permission Based Access [note: this is for an Enterprise level service] You can allow different levels of access and control for your different list administrators and managers. Depending on their role, create permission for your content managers to access only. For example, you can allow some administrators to create messages, others to approve messages, and others to just view reports.
Note: We suggest clicking on the Advance Settings Tab and select No for the 1st question. It keeps them from being Held if their email bounces to many emails. To set up custom roles, contact our support service department.
5) Web Analytics Integration When you send mailings, include Google Analytics (or any of the supported analytics suites) and supercharge your reports! Here's how:
6) Heat Map Now you can see exactly what parts of your email message that your subscribers click on most, all in one convenient heat map! To see the heat map results:
7) Pre-Built Segments Segments can save you a ton of time when you want to send a mailing to just a portion or subset of your list. For example, you can send to your A-F subscribers, or to the first 10% of your list, or other defining parts of your subscriber list.
8) Subscription & Delivery Reports by Email As the administrator of your mailing list, you can get all sorts of subscriber and mailing data send to you via email, as often as you want. Change the default setting to get more or less detail, and with more or less frequency (hourly, daily, weekly, monthly).
9) Default Segment This is a tidy way to assign test segments automatically without having to assign them each time - since when saving a mailing, changing the segment is not possible, this can save a lot of time when doing lots of test sends using live segment lists.
10) Campaign Reporting Campaigns make a quick and easy way to view combined reporting from a group of mailings. Perhaps you want to see how all of your mailings in a specific month performed or maybe you want to see how all mailings offering a specific product performed. With Campaign Reporting, you can group together any of your past mailings and view their combined reporting statistics.
11) View Your Mailing In A URL Some of your subscribers might appreciate the option to view your email in a web browser. It's as simple as inserting a link. Here's how:
Note: There are lots of good content features that many list admins don't know about and many are under the Insert URL button in the HTML Message tab, so look around and see what is useful.
12) Add Additional Header/Footer Information via Message Wrapping While Net Atlantic provides a default footer with essential mailing functions, such as Unsubscribe and Forward to a Friend, you also have the option to add your own custom header and footer information which will be added to the top or bottom of your mailings, respectively, and work in tandem with our default footer. For example, you may want to automatically add a 'View in a Browser' link at the top of all of your mailings. By using our Message Wrapping feature, you can set this up once and have it automatically applied to all mailings you send. To append additional custom footer information:
Prepend to beginning of every message (HTML message header) Append to end of every message (HTML message footer)
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