by Andrew Lutts, Founder & CEO
If you write email newsletters, blog posts, web pages, and other assorted email and web content, the overriding piece of advice you will hear is to create good content. You must have good content. It’s all about your content. Okay, but how do you create great content? Here are some ideas to help get you thinking. Perhaps one of these could be a good starting point for your idea generation, content creation, and writing tasks.
COMPELLING CONTENT
Here are some content ideas to consider:
In addition to these above strategies, you can try mind mapping, free writing, automatic writing, brainstorming, free association, meditation, listening to instrumental music, retreating into nature to think, and other strategies to percolate fresh new ideas that turn into compelling content.
HARD TO IGNORE HEADLINES
So you’ve chosen a compelling topic. You’ve written some great content for your audience. And now you need to get some attention. Try some fun and catchy headlines. Here’s a few that might catch attention:
COPY AND WRITING TOOLS
Once you have crafted your message, try some of these writing tools to help you check your writing. Some of these tools can be quite comprehensive, and valuable. Here’s a few: Grammarly: a great resource for all things writing. Excellent articles and tips. Try out the new free online proofreader: https://www.grammarly.com/proofreading/ Pro Writing Aid: a comprehensive writing tool for all kinds of writers and editors. https://prowritingaid.com/ Hemingway App: don’t you just love the way Hemingway wrote? Now you can too, with the Hemingway app. Because simple and easy is good! http://www.hemingwayapp.com/ Smart Edit: a Microsoft Word plug-in that helps the writing process. Performs several checks on your content throughout the process. Very thorough. http://www.smart-edit.com/ Word Counter: shows word count, level of writing, reading time and keyword density. https://wordcounter.net/ Portent’s Content Idea Generator: generates ideas for articles, blogs, headlines, and other content to write. Fun to use! https://www.portent.com/tools/title-maker/ Email Subject Line Grader: Generates an objective numerical score up to 100 on your email subject lines. Includes character count, word count, word mixture and balance, and word characterizations. http://emailsubjectlinegrader.com/ CONCLUSION Have some fun with your writing! If you don’t enjoy the writing process and you don’t enjoy what you have written, it makes it hard for others to like it too. Write like you talk. Keep it simple. And short. Be specific, go deep, and go long tail. This is the age of specialization. Nobody wants generalities. Create value in your writing by:
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