by Andrew Lutts, Founder & CEO
AMAZON PRIME DAY
A virtual “Christmas in July,” Amazon Prime Day has created a whole new reason for sellers to sell, and for shoppers to buy. In fact, this new “shopping holiday” already rivals Black Friday and Cyber Monday. Everyone in the ecommerce world loves adding another “special” day to sell online. The fact that it occurs in the middle of summer – normally a slow period for retail sales – is even better! To make Prime Day a big success, Amazon does a masterful job in supporting their retailers. They give careful guidelines to their sellers on how to prepare for Prime Day, including:
GET IN ON THE ACTION
One curious thing we noticed last year is how non-Amazon sellers adopted the holiday to promote their products outside of the Amazon network. And why not? Everyone loves a sale. Although Prime Day is specifically for Amazon Prime customers, you can and should take advantage of the fact that lots of people want a deal, and the middle of July is just as good a time as any to get it. Just because you may not sell through Amazon, there’s no reason why you can’t offer your shoppers Prime Day-like specials and promotions too. In fact, if you don’t make use of this special day, you could be passing up a great opportunity. For example, in past years, here’s what other retailers did to take advantage of the Prime Day online sales “bump”:
IDEAS FOR YOUR OWN PRIME DAY
Give some thought to various ideas below to see how you might be able to make use of Prime Day, and ride the wave of Christmas in July:
To help you with your efforts, we're also offering two free, built-in responsive email templates that you can use to promote your own Prime Day-style event. Download these templates to use in any email editor
CONCLUSION
Amazon Prime Day used to be all about Amazon. But now anyone selling anything over the internet or otherwise should make use of this powerful promotional opportunity.
You no longer have to be an official Amazon reseller to benefit from your own Prime Day. Think about how you can bootstrap your promotional efforts with a great offer and by making a big selling splash on Prime Day!
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