by Cecilia Shelter, Marketing
When it comes to political campaigns, email marketing has proven to be powerful in getting candidates elected. Political email campaigning is all about how candidates communicate with their audiences, with the most successful tips falling under personalization, positioning, and the human spirit. Here are three quick examples:
1) President Barack Obama was successful largely due to how targeted and personalized his emails were. Obama used subject lines like "I'm saving you a seat," "If you're ready," and simply, "Hey," he created both curiosity and a casual, personal feeling in his emails. It has been reported that the success of Obama's email marketing led to the majority of the $690 million that the campaign raised online.
2) President Donald Trump was all about positioning. He did an exceptional job in 2016 of casting not only his opponents but also the federal government and special interests as villains working hard to undermine the American Dream for the voters who were the heroes of the story he was telling during his campaign.
3) On Mother's Day California Senator Kamala Harris sent out an authentic and emotional email speaking about her own mother and thanking others for everything they do. She effectively moved readers with her human spirit.
Is there a way that you can write personally and emotionally about your cause, campaign, or candidate? Are there effective ways to position your candidate or beliefs?
Start Here - the Psychology Behind Political Email. 7 Key Elements http://thecampaignschool.com/7-key-elements-winning-political-campaign-message/
Learn how Obama Won with Email: https://neilpatel.com/blog/email-marketing-lessons-obama/
Five Campaign Examples: Strategy to Consider with Political Email: https://blog.ngpvan.com/5-smart-emails-for-your-campaign
Great list of 15 Email Best Practices for Winning Political Candidates: http://thecampaignschool.com/15-email-tips-winning-political-candidates/
10 More Tips on Political Email: https://blogs.oracle.com/marketingcloud/10-tips-to-help-marketers-make-political-emails-great-again
7 Ways to Effectively Market Your Candidate from Campaigns and Elections https://www.campaignsandelections.com/campaign-insider/7-ways-to-effectively-market-your-candidate
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