by Alyssa Rice
Do you use curated content for some or all of your newsletter? As we live in the information age, finding content is an easy task, but finding valuable content can be tricky.
In this day and age, companies are sourcing and sharing content that can be found on the Internet. Curated content has become a popular route with writing newsletters. Curated content is finding already existing content on the Internet that is relevant to your industry. The benefits of this practice are far and wide. It is simple, saves time, increases your visibility, builds relationships between other entities, creates knowledge, and increases credibility.
There are multiple locations and avenues to retrieve your content that is ideal for your company’s newsletter.
Once you have found the content, it is important to make it valuable and personal. Ask yourself, is this content valuable to the reader? Your reader will want to take away knowledge from it, and if they don't they will unsubscribe or purposefully ignore the rest of your newsletters. You also have to make it personal. A personalized touch may create a bond between your company and your reader. It becomes more humanized, so readers are more likely to stay around. You can do this by promoting yourself and tying your content back to the company.
Curated content will greatly benefit your company in the long-run and will provide incredible value for your newsletter.
Resources Curated Content https://bit.ly/3imALoQ Facebook Trending Topics https://www.facebook.com/whatstrending/ Twitter Trending Topics https://twitter.com/WhatsTrending YouTube Trending Topics https://www.youtube.com/feed/trending Gartner’s Trending Topics https://www.gartner.com/en/marketing/insights/trending-topics Industry Newsletter Search https://www.bizcommunity.com/Signup.aspx Feedly https://feedly.com/ Flipboard https://flipboard.com/