Email Marketing White Papers
Net Atlantic's white papers are published to help you better understand and evaluate your email marketing needs. Learn more about email delivery best practices, industry trends, or advanced strategies to help your company increase customer engagement and generate more revenue through email marketing! To get a complimentary copy of any of the following papers, simply click on a title, complete the required information, and your paper will be ready to download.
Must Read: (Registration Required)
- How to Grow Your Email Mailing List with Co-Registration
To be a successful email marketer, you need to continually grow and build your subscriber list. Although purchasing email addresses in bulk is poor practice, and frowned upon in the email marketing industry, there is a time-tested, reputable way to do so – and this is with co-registration. Download this white paper to learn how to use this tactic to dramatically grow your subscriber list.
- The Expert's Guide to Email Marketing
Whether you’re already an expert, or you’re working hard to become one, this valuable guide provides loads of advanced strategies, tactics and tips to help you do your job even better.
- The Single Most Successful Email Marketing Business Model
The Magic of 3 - Explored and Explained. Net Atlantic CEO and Founder, Andy Lutts, explains the most successful email marketing business model he has ever seen during his more than 15 years in the email marketing business.
- The 11 Most Successful Email Marketing Business Models (6,728+ Downloads) Popular!
Learn which business models can be most successful for your email newsletter. This whitepaper covers the top 11 methods used to generate revenue from email campaigns.
- Total Engagement Marketing (4,181+ Downloads) Popular!
Learn 10 ways to improve email marketing response, including micro-segments, lifecycle tracking, automated emails, and more.
- 11 Proven Ways to Grow Your Email Marketing List (3,943+ Downloads) Popular!
Get email marketing tips on how to grow your email opt-in lists and keep members actively engaged.
- Compliance & Best Practices (2,197+ Downloads) Popular!
Learn about email communications compliance issues, CAN-SPAM, and how to sustain a truly effective email communications strategy.
- Email Newsletter Design Dos & Don'ts for Publishers Editor's Choice
With this visual guide, learn about what to do and what not to do when crafting your health and wellness email newsletters.
- Boost Email Relevancy with Dynamic Content Editor's Choice
Transform your one-size-fits-all message into personalized messages that will resonate with individual clients, and achieve delivery rates of 95% or higher.
- Solutions for Email Subscriber Management Editor's Choice
Learn how to maximize deliverability using permission options, suppression files, re-engagement campaigns, and more.
- Boost Email Relevancy with Dynamic Content
Learn why email is the core of multi-channel engagement and how to use it to deliver timely, relevant and personalized content to deepen customer relationships, turn leads into sales opportunities, and drive more revenue!
- The Expert's Guide to Making Professional Email Templates
From planning with wireframes to wrangling HTML code itself, this guide shows you how to conceive designs and execute professional email templates.
- Email Marketing for Hoteliers: A Step-by-step Guide>
Drive higher room bookings, reach a highly targeted audience, and reinforce other marketing efforts with these suggested Email Marketing tactics.
- 7 Email Marketing Trends You Cannot Ignore
Learn about the seven industry trends that are shaping the ever changing world of email marketing.
- Mastering Your Email Reputation
Seven Strategies for Improving Deliverability offers effective tips and best practices for safeguarding your email sender reputation in today’s ever-changing email environment.
- 10 Reasons to Put StrongView on Your Shortlist
Get the information you need to make an informed decision about your next email marketing partner.
- October 2010 Email Breakthrough Report
Five key trends to watch: Getting Your Email Moving with dynamic content, Tying it all Together with multiple mailings, Taking the Subtle Approach with a soft-sell, Leveraging Word of Mouth with forwarding incentives, and Let the Content Flow with a smart layout.
- Make Your Emails Matter
Learn how to increase your email relevance and engagement level by using segmentation, targeting, automation, timing, and testing.
- 5 Practices to Perfect Your Email Effectiveness
In today's highly competitive marketplace—where companies are vying for the consumers' inboxes, attention and business—learn what you as a marketer can do to not only get people to opt-in to receive your emails, but get them to open and act on them!
- 15 Trade Secrets Of Email Service Providers
Learn about the inner workings of email service providers (ESPs), such as feedback loops, open rates, data centers, IP addresses, and reputation providers.
- Keep Marketing in Tough Times
A recession is no time to let marketing activity grind to a halt. Learn how email marketing keeps in front of your clients.
- Email in the Age of social Media
The Email Marketer’s Guide to Leveraging the Power of the Social Web.
- The New Rules of Email Deliverability
In 2011 and Beyond, What B2C Marketers Must Know for Successful Delivery to the Inbox.
- Put the Action in Transactional Email
Transforming your service-based messages into revenue opportunities is easier and less expensive than you think…with the right strategy and infrastructure solution.
Most Downloaded: (Registration Required)
Other Net Atlantic White Papers:
StrongView White Papers
Note: StrongView (formerly, StrongMail)
About Net Atlantic
Since 1995, Net Atlantic, Inc. has been assisting organizations of all sizes communicate effectively online. Our flagship offerings include three high-performance enterprise-level email marketing platforms: Professional, Enterprise, and Platinum. These solutions allow our clients to communicate their message with their customers, prospects, and subscribers.
With unparalleled email marketing capabilities, expert deliverability management and responsive technical support, Net Atlantic’s solutions provide you the ability to create, send, track and manage your email marketing campaigns successfully.