Higher Education :: Educational Institutions
Net Atlantic's email marketing solutions maintain the perfect balance of ease-of-use and sophistication to help marketers create, deliver, and track personalized email marketing messages. With our extensive email marketing experience and social media integration, we can help you attract new students to your institution, solicit for donations and effectively communicate with prospective students, applicants, alumni, and even current students.
Our solution helps you deliver rich, dynamic newsletters, marketing messages, and surveys that provide the impact you're looking for, while gathering the most important data you need. And, our templates can be branded with your institution's logo/masthead and colors to look like your website!
The most pressing concerns for educational institutions today include budget cuts, insufficient funding, appealing to a wider range of prospective students, developing a strong brand and getting heard in a crowded marketplace. In fact, in today’s marketplace where the competition from other institutions is so intense, schools, colleges and universities are under greater pressure than ever before.
As demographic trends shift across the nation, colleges and universities are honing their efforts to reach prospective students through market segmentation, broader geographic reach, and more. Understanding the needs and preferences of your audience is important, since relevant communications will be different for different segments of your constituents. Using data to drive decisions instead of gut instincts will help you develop more targeted communications.
Want to learn more? Request a demo or call one of our Account Executives at 877-263-8285.
Email Marketing for Higher Education:
- Send targeted communications to drive enrollment
- Increase fundraising efforts and raise more money
- Nurture relationships with automated campaigns
- Deploy time-sensitive news and updates
- Automate class/event reminders and follow up surveys
- Much less costly compared to traditional advertising media
- Reach beyond traditional geographic borders
- Designate email sends to one or more groups or lists
- Maintain subscriber bounce data at the master subscriber record and apply across all lists and groups for that subscriber
- Test and refine your email marketing campaigns with performance tracking and behavioral reporting