Cultivating sustainable long term relationships and acquiring new personal, small business and commercial customers is a growing challenge, especially in this economic climate.
Email marketing enables you to cost-effectively communicate with a distinct audience in a way that’s immediate and relevant, by providing them with an option to receive email alerts expressly tailored to their interests. It's a great way to facilitate cross-selling opportunities, tell them about new product and service offerings, and drive customer retention initiatives that create additional business as well as lead to referrals through social networking.
Not every insurance lead results in an immediate sale. You'll often come across cautious buyers who take their time before making a purchase. You can automate nurturing, drip email, campaigns to turn these leads into sales by staying top of mind.
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