Cultivating sustainable long term relationships and acquiring loyal high value travel, tourism and hospitality customers is a growing challenge, especially in this economic climate. Email marketing continues to receive marketers’ attention because it creates direct revenue opportunities with past, present, and future customers. It enables you to cost-effectively communicate with a distinct audience in a way that’s immediate and relevant. It's easy to create and implement, and results can be measured in real time.
Targeting travelers means reaching the right people with your offer at the right time. Prospective travelers tend to begin their online research significantly far in advance of when they actually book their travel arrangements. What types of destinations interest them? Do they prefer air or train travel? Are they interested in sea or land travel? Do they like gambling or theme parks? Do they have a preference for larger chains or boutique hotels and inns? Are they traveling for business, leisure, or both?
Developing a robust and effective email marketing strategy requires that you establish ongoing interactive relationships with your prospects and customers, gain extensive knowledge through profiling, and perform accurate segmentation. It's not enough to capture basic contact information, you must find out about their travel needs and interests and gain permission to send them future promotional marketing material. Once this information has been obtained and you've segmented your list, you're ready to craft and send newsletters that include tailored messages based solely on their preferences to increase conversions.
The Net Atlantic Advantage »
Want to learn more? Request a demo with one of our Account Executives.
Fill out this form and one of our email specialists will contact you about how we can help you achieve even greater success by switching to Net Atlantic for email marketing services.