StrongMail and Net Atlantic Empower SMBs to Market Like an Enterprise
Net Atlantic and StrongMail form strategic partnership to bring market-leading enterprise email marketing solutions to small and medium-sized businesses.
REDWOOD CITY, CA. and SALEM, MA – December 1, 2010 – Email and social media marketing solutions provider StrongMail and email service provider Net Atlantic, Inc. today announced a new partnership that will make StrongMail's powerful, market-leading enterprise email marketing solutions available to small and medium-sized businesses (SMBs) in North America. Net Atlantic will expand its email and social media marketing services to include StrongMail's proven technology platform and will serve as a strategic partner servicing SMBs.
This new partnership makes it possible for SMBs to move from primitive batch-and-blast email marketing techniques to the highly relevant and dynamic one-to-one messages embraced by leading Fortune 2000 companies. Using StrongMail, SMBs can increase the ROI of their email programs by easily tapping customer data to send targeted messages based on customer preferences and behaviors, including retargeting based on past purchase history. By leveraging advanced email marketing features like multivariate testing, dynamic content preview and social media integration, SMBs can engage in meaningful conversations with their customers that fuel customer satisfaction and growth.
Net Atlantic has extensive experience building easy-to-use Software-as-a-Service (SaaS) interfaces for email marketing, mobile, and social media platforms, making easy-to-use marketing tools accessible to small and medium-sized businesses. With over 1,800 customers worldwide, the company prides itself on a strong history of tailoring services and support tools to very detailed customer needs. By offering StrongMail's platform, the company aims to bring market-leading enterprise functionality to their customer base.
"This is a major shift in the delivery of online marketing tools to the entire marketplace," said Bill Reich, President of Net Atlantic. "Marketers at all levels need access to an advanced email platform with social media and web analytics integration, and we are uniquely positioned to deliver StrongMail's powerful multichannel online marketing platform to them."
StrongMail's Message Studio email marketing solution, as well as its back-end delivery technology, offer features that small and medium-sized business normally cannot get from enterprise-level providers. Featuring tight integration with customer databases and CRM systems, as well as an extremely powerful API and integrated web analytics, StrongMail's solutions are popular with leading companies across a variety of industries, including retail, publishing, finance, travel, and marketing and online services.
"We're excited to work with Net Atlantic to provide small and medium-sized companies with the same technology that is driving sophisticated email and social media programs for many of the world's biggest brands," said Sam Cece, CEO of StrongMail. "Net Atlantic brings a long history of customized, in-depth services to marketers with lower volumes and complexity, and we will work together to make StrongMail's advanced features available to them."
About StrongMail Systems, Inc.
StrongMail enables marketers to forge meaningful, profitable and long-lasting connections with their customers through email marketing and social media. With our unique combination of technology and services, StrongMail takes a fundamentally different approach that offers many distinct advantages. StrongMail's dedicated solutions offer the lowest cost of ownership of any tier-one solution and easily connect with customer data for superior relevancy and performance. StrongMail’s email and social CRM agency provides groundbreaking strategic and creative services to help marketers listen, learn, engage and influence best customers. It's these differences that have led Fortune 2000 brands to switch to StrongMail. Learn more at www.strongmail.com.
###About Net Atlantic
Since 1995, Net Atlantic, Inc. has been assisting organizations of all sizes communicate effectively online. We have partnered with Lyris and StrongView to offer our clients the most feature-rich email marketing solutions at a cost-effective price. With unparalleled email marketing capabilities, expert deliverability management and responsive technical support, Net Atlantic's solutions provide you the ability to create, send, track and manage your email marketing campaigns successfully. To learn more about Net Atlantic's email marketing solutions, please visit www.netatlantic.com.
Copyright © 2013 Net Atlantic, Inc.
Net Atlantic, Inc.