A good call to action accomplishes two things: 1) it tells the subscriber or visitor exactly what they’re getting when they click on something; and 2) it gives them a sense of urgency and immediacy. Use a command that clearly states what action you want them to take. Which are you more likely to click on: “Click Here” or “Get it Now!”... Read More »
The subject line of your mailing is often an afterthought, but it can play a very important part in how your overall mailing performs. Used correctly, the subject line can improve inboxing, as well as maximize open rates, conversion rates and even sales... Read More »
The problem that many businesses today face when it comes to email marketing is talking to the right people at the right time. It can be difficult for a company to understand exactly... Read More »
