20 Effective Call to Action (CTA) Phrases

A good call to action accomplishes two things: 1) it tells the subscriber or visitor exactly what they’re getting when they click on something; and 2) it gives them a sense of urgency and immediacy. Use a command that clearly states what action you want them to take. Which are you more likely to click on: “Click Here” or “Get it Now!”... Read More »

Email Subject Lines That Work

The subject line of your mailing is often an afterthought, but it can play a very important part in how your overall mailing performs. Used correctly, the subject line can improve inboxing, as well as maximize open rates, conversion rates and even sales... Read More »

Automate Powerful Event-Triggered Email Campaigns
with Lifecycle Marketing

The problem that many businesses today face when it comes to email marketing is talking to the right people at the right time. It can be difficult for a company to understand exactly... Read More »