Learn from Yoda: Jedi Master Shares Email Marketing Wisdom
by Terran Mazzaglia, Net Atlantic Marketing Team
Yoda, a master of the force and a renowned teacher, is one of the most beloved characters in the Star Wars franchise. He has guided and mentored some of the greatest Jedi in the galaxy, and his wisdom is legendary.
Although he is recognized by his green skin and small size, what makes Yoda really stand out is his unique speech pattern of object - subject - verb. It not only adds to Yoda's charm and wisdom, but also highlights the object and creates a sense of emphasis on what is being discussed.
So, what if Yoda were to use email marketing? What kind of emails would he send? Here's what we think:
Subject lines that stand out, Yoda would craft.
He would grab attention with a message that resonates with the reader. Using simple language. Words like "do" and "try" he would avoid. Instead, he would make his point with a few powerful words.
Speak in his unique style, Yoda would.
"Email you must read. Powerful message, it has." He might say. "Open it, you must. Benefit you, it will." His emails would be personal, yet concise.
A strong call to action, he would include.
Like Yoda's famous quote, "Do or do not, there is no try," he would have a clear call to action that is easy to follow, such as "Join the Rebellion today."
Provide actionable advice, he would.
Yoda would be known for providing practical and actionable advice. He would encourage his readers to take action with clear steps that are easy to understand and follow.
Although he is not helping shape the destiny of our galaxy, his teachings can still be studied by marketers today. If Yoda did email marketing, it would be a masterclass in the art of email communication.
May the force be with you, as you craft your own Jedi-inspired emails.
Resources
Yoda on Wikipedia: https://en.wikipedia.org/wiki/Yoda
Yoda's Famous Quotes: https://www.starwars.com/news/the-starwars-com-10-best-yoda-quotes
Email Marketing Articles: https://www.netatlantic.com/resources/email-marketing-articles
If Benjamin Franklin Did Email Marketing: https://www.netatlantic.com/resources/articles/if-Benjamin-Franklin-did-email-marketing-this-is-what-he-would-send