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Professional Email Marketing

StrongView® On-Demand Content Blocks

Create a Compliance Token

In the United States and in many other countries, there are legal requirements for including certain text in every commercial email that is sent. To ensure that the language and content of this text is consistent and conforms to the legal requirements, email marketers may want to create a custom content block to add to their mailings. To set up the compliance token, follow the steps below.

1. Define the Compliance Token

Create a content block file named CanSpamTokenFile.txt (you can use whatever name you like, but make it easily recognizable) with a token called CAN-SPAM (again, you can name the token anything you like, but try to select a token name that is unique and recognizable) and upload it into the Content Block section of the Content Library in Message Studio. You can create the content block file off line using the text editor of your choice or just write it in the text box of the CREATE CONTENT BLOCK screen.

Here is an example of the text you could use in the content block:

##First_Name##, you are receiving this message because you visited the ##Company_Name## website and signed up to receive information from us. If you would prefer not to receive future communications, click or copy/paste the following URL into your browser: ##Unsubscribe_Link## to be removed from this mailing list. All Mailings are provided by ##Company_Name##. Our address is ##Company_Address##.

NOTE: This is the format for creating tokens in content block files. You can learn more about tokens and content block files in this posting or in the Message Studio product documentation.

This example has tokens that references additional profile data from the target data source. If those token values do not exist in the target data source (First_Name, Company_Name, Unsubscribe_Email and Company_Address), the content block will not populate the values correctly.
To avoid having to put all of those values in every data source, you could create another content block file with tokens for Company_Address, Company_Name, Company_Address and Unsubscribe_Link, since those are not likely to change very often. Another option would be to eliminate the personalization within the content block.

2. Associate the Content Block File with a Template

After you have uploaded your template, scroll to the bottom of the EDIT MESSAGE TEMPLATE screen and click on the + icon next to Content Blocks. You will see the section expand and a shuttle control. The list on the left is all of the uploaded content block files. If you want to use a content block file with the template, select it with your cursor and then click on the right-facing arrow, which should move the selected content block file(s) to the list on the right. Then click on the SAVE button.

3. Insert the Token

Place the token into the email by inserting ##CAN-SPAM## at the appropriate location in the message template. You can do this in the template before you upload it, by manually typing it into the template via the Message Studio online editors or by using the personalization wizard. When the email is assembled, the token will be replaced by the contents of the content block file.

That's it. Now you have a compliance text block that you don't have to write in every version of your email. And you can use the content block in multiple templates, so it's always consistent, both in content and functionality.

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