StrongView On-Demand from Net Atlantic is the premier email marketing and marketing automation solution for Microsoft Dynamics CRM.
StrongView On-Demand connects to Microsoft CRM and allows email marketing target lists to be built using queries against the MS CRM database. Multiple queries can be built and saved for reuse. Queries can incorporate both CRM data and past email campaign click-through history.
A user can easily see which mailings a Contact has received in the Success Logs for that Contact:
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By drilling down on a previous mailing that a Contact has received, a CRM user can see which specific links the Contact clicked on and can, in turn, target dialog toward those interests:
In aggregate, this same data can be used to construct Advanced Finds for future email marketing, mailing or calling campaigns. In this example, an Advanced Find is created based on the criteria of all users who clicked on the "Email Marketing in the Age of Social Media with Return Path" link.
Here’s part of the resulting list:
These results can be incorporated into an MS CRM campaign Target Marketing List, or the same records can be queried from within the StrongView interface for use in a targeted, follow up email campaign.
If you're interested in learning more about the benefits of StrongView for MS Dynamics CRM Email Marketing integration, please contact us at (877) 263-8285.
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