StrongView On-Demand includes built-in database integration, connecting with the leading database applications including IBM DB2, Sybase, Microsoft SQL Server, MySQL, PostgreSQL, Oracle, Teradata, and several others. Integration with these large-scale databases allows you to support and manage functions well beyond CRM tools.
StrongView's database integration provides marketers real-time access to their data for creating timely, relevant and personalized email campaigns that facilitate customer loyalty and engagement. With StrongView’s in-depth campaign reporting, marketers also get access to critical success metrics for measuring ROI, including conversion rates and revenue generation.
Opens, click-throughs, bounces and unsubscribes from a StrongView On-Demand email marketing campaign or transactional email are stored in a database. In addition, sales users can, at a glance, see what their customers and prospects are most interested in. This approach makes the email marketing data fully actionable. For example, salespeople can call on a list of prospects who all clicked through a link to a particular product. New email campaigns can be segmented based on the click-through results of prior campaigns.
If you're interested in learning more about the benefits of StrongView's Database Integration, please contact us at (877) 263-8285.
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