With Message Studio, marketers can create highly relevant and engaging messages by leveraging subscriber profile, behaviors and lifecycle events.
Easily create and edit personalized messages without HTML expertise
Message Studio enables marketers to easily create and edit personalized messages based on list demographics, business intelligence or behavioral data such as actions taken by readers. An easy-to-use WYSIWYG editor includes functions for editing copy, including links, with no knowledge of HTML needed.
Send the right message, to the right person, at the right time
Marketers can create one-time, recurring or scheduled campaigns and send targeted messages based on user-defined market segments, purchase and behavioral data. Easily build, manage and define sophisticated targets based on almost any data for mailings without any technical programming knowledge.
Continuously test and improve your email marketing success
Campaign Optimizer enables marketers to launch campaigns that test multiple variations of content at one time and automatically determine and deploy the best-performing content to the remainder of the list. This gives you maximum ROI with your campaigns! Additional A/B testing options make it easy to test any component of an email.
Measure your email success with relevant and actionable reports
The reporting system provides visibility into all aspects of campaign performance and analyzes the results. Robust custom reports can be created based on any criteria or standard reports used that highlight results and identify key drivers of success. Delivery can be granularly tracked down to the recipient's email address and analyzed based on multiple criteria.
Real-time connectivity to all of your data assets
Message Studio integrates directly with your existing data assets for real-time targeting and personalization. Advanced de-duplication, data hygiene and security capabilities keep your information current, accurate and safe.
Future-proof delivery platform that can scale to meet your growing needs
The StrongView platform delivers high-performance, availability, manageability and security. A service oriented architecture (SOA) provides seamless integration with enterprise applications and Live Updates ensure up-to-date compliance with ever-changing ISP and corporate anti-spam delivery parameters.
Expand your reach by enabling and motivating sharing via social networks
In addition to its comprehensive email marketing functionality, Message Studio includes viral marketing capabilities to extend the reach of your online and email marketing efforts.
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